The Fry's Electronics store in Roseville California featured an elaborate 19th century California Railroad and Southern Pacific Railroad theme, honoring Roseville's historic identity as a major rail hub.

A large old-time train engine appeared to be crashing through the outer wall above the front main entrance. The store included steam train murals, live palm trees lining train track-like floors, a western hotel style café and scattered historical train paraphernalia.

Overview of all Fry's projects:  I designed over thirty 150,000 square foot themed retail stores for Fry’s Electronics. My responsibilities include creation of a set of plans and project manual to convey the interior and exterior conceptual design in various styles, counters, display tables, signage, railings, floor treatments, light fixtures, furnishings and finish specifications, establishing thematic project budget, selection and supervision of 
special effects subcontractors, art direction and project management, coordinating with project architects and general contractor, working at the corporate office, job site and sub-contractor’s facilities nationwide.