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Retail Store Design

Atlantis

Fry's Electronics

San Marcos, CA

The Fry's Electronic Store in San Marcos California featured an elaborate Atlantis/Under the Sea theme inspired by classical mythology and Jules Verne style sci-fi.


The exterior store entry architecture featured glass obelisk-like pillars with Jacob's Ladder lightning crackling within.  The interior featured Greco-Roman and aquatic elements, tentacle-supported display tables, an oyster shell fountain, and multiple large fish tanks including a giant circular aquarium with tropical fish and sharks, as well as an in-store cafe enclosed by aquariums.


Overview of all Fry's projects:  I designed over thirty 150,000 square foot themed retail stores for Fry’s Electronics. My responsibilities include creation of a set of plans and project manual to convey the interior and exterior conceptual design in various styles, counters, display tables, signage, railings, floor treatments, light fixtures, furnishings and finish specifications, establishing thematic project budget, selection and supervision of 
special effects subcontractors, art direction and project management, coordinating with project architects and general contractor, working at the corporate office, job site and sub-contractor’s facilities nationwide.  

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