The Fry's Electronic Store in Woodland Hills California famously featured an elaborate interior design themed after Alice's Adventures in Wonderland by Lewis Carroll.

The store featured oversized statues reaching up to 15 feet tall – including Alice, the White Rabbit, the caterpillar seated atop a giant mushroom, Humpty Dumpty, the Queen and King of Hearts, and much more. Fifteen foot tall playing cards swept across the ceiling alongside decorative chandeliers for the Madhatter's Tea Party aesthetic. The entrance featured maps and books along with a fountain made from Alice's tears.

Overview of all Fry's projects:  I designed over thirty 150,000 square foot themed retail stores for Fry’s Electronics. My responsibilities include creation of a set of plans and project manual to convey the interior and exterior conceptual design in various styles, counters, display tables, signage, railings, floor treatments, light fixtures, furnishings and finish specifications, establishing thematic project budget, selection and supervision of 
special effects subcontractors, art direction and project management, coordinating with project architects and general contractor, working at the corporate office, job site and sub-contractor’s facilities nationwide.